Out-of-Home Advertising, Simplified.

Bold ideas. Strategic placements. Real-world impact.

Coastal Maverick is a woman-owned, boutique out-of-home (OOH) advertising agency specializing in media strategy, planning, buying, and campaign execution nationwide.

From billboards and transit to airports, digital out-of-home, and experiential activations, we connect brands with audiences in the real world through strategic placements and a hands-on approach.

THE MAVERICK DIFFERENCE

Why Brands Choose Coastal Maverick

360° Industry Perspective

Three sides of the industry. One strategic advantage.

MEDIA OWNER

Deep understanding of inventory, pricing, and negotiation.

AGENCY

Experience in strategy, planning, and execution across channels

CLIENT

Firsthand knowledge of business goals, budgets, and performance expectations

We've worked across the media-owner, agency, and client sides of the advertising business. This unique perspective allows us to understand the pressures marketers face, navigate the media landscape, negotiate strategically, and advocate for the best value for every campaign.

Boutique by Design. Strategic by nature.

As a woman-owned, boutique out-of-home advertising agency, we combine industry expertise with transparent communication and personalized service. From initial strategy and planning to execution and final reporting, we're hands-on every step of the way.

2026 Small Business Leader of the Year

JAX Chamber | South Council

Coastal Maverick Founder & CEO Heather Waisanen was named the JAX Chamber South Council’s 2026 Small Business Leader of the Year, recognizing her entrepreneurial leadership, business growth, and community involvement. She was selected as a finalist for the Chamber's overall Small Business Leader of the Year award.

READ THE FEATURE

What Our Clients Are Saying

"Huge thanks to Heather for capturing the heart of what we do so beautifully - and for positioning those we help as the heroes the are for seeking support."

Scott P.

Mental Health Cooperative

"Highly appreciated Heather's help with launching our campaigns smoothly. She kept everything on track and communicated throughout the whole process. We are grateful for her support. "

Wagamama USA

"We partnered with Coastal Maverick on a billboard in Texas for Juni’s nationwide rollout with Whole Foods. Heather was fantastic to work with, super flexible, responsive, and always on top of things. The billboard turned out beautifully and gave our launch great visibility. Highly recommend!"

Valerie Scott

Juni

PROFESSIONAL AFFILIATIONS

Connected to our industry. Invested in our community.